Jeff Labbe's work with DDB for The Canadian Cancer Society was recognized with a Silver Lion at the Cannes Advertising Festival. Congratulations to Jeff and DDB and to all the Canadians who brought home an award this year.
Congratulations to director Bob Rice and Rethink for Single Gold win for A&W, and also to Adam Goldstein and DDB Vancouver for the Gold Single and Gold Campaign for KIdsport. Well done!!
Industry Films would like to congratulate director Jeff Labbe and the team at DDB for taking home a Gold at the Marketing Awards for their work on the French version of the Canadian Cancer Society spot "Fight".
Also a congratulations goes out to:
Eric Yealland & Rethink - Silver - Single Service - Playland "Snack Bar"
Guy Manwaring & Zig - Bronze - Single Service - CREA "Never Ending Negotiation"
Bob Rice & Rethink - Bronze - Single Retail - A & W "Balloon Boy"
Click the link below to view spots.
Industry Films is thrilled to announce the addition of Toronto based director MOS to our family. MOS has directed documentaries, commercials, music videos, and short films. Filmmaking has taken MOS across Canada and around the world in the pursuit of storytelling. Subjects range from LA graffiti artist Man One to architecture's Frank Gehry, but all have one thing in common, a combination of strong visuals and a realism that can range from glossy to gritty, but always honest. Recently the Doug Agency won Best Branded Entertainment at the Canadian New Media Awards with MOS's "Critic-Cal" for the World Wide Short Film Festival. Click here to check out his reel. Welcome MOS!
Jeff Labbe has shot a Canadian TIre campaign in Vancouver through Taxi Toronto. This is the first of two spots.
ACNE director Henrik Sundgren wrote and directed the "The Next Big Thing" starring Justin Timberlake, Dania Ramirez ("Heroes") and introducing the Audi A1. Audi launched the first film as a six-part series on their website (use Safari to view). The 5-day-shoot was produced by Tempomedia & ACNE and filmed on location downtown Los Angeles and the docks of San Pedro. The agency of record was Heimat, Berlin. To see trailer go here.
The first live action content for the world famous UK based Newcastle Brown Ale brand is also groundbreaking in its concept. The website is a neighborhood populated with cool characters and locations that capture the feel and lifestyle of the brand. We get to interact and discover locations at 'the block' from a vintage record store to a rooftop patio party. Layered into the character based story vingettes are fascinating trivia about the history and culture of the famous Newcastle town. To view the website click here. To view Alex Ogus's reel click here.
Recently, ACNE was approached by Anomaly New York to produce 23 films and thousands of stills over a period of four months. The campaign's goal was to tap into the grassroots of Converse's global market and introduce the artists of tomorrow. To view the films click here . A case study can be viewed below.
Industry Films would like to congratulate our affiliate Little Minx and directors Hervé & François on their Academy Award win for Best Animated Short, entitled 'Logorama'. If you are interested in viewing this innovative work, please contact Marni at marni@industryfilms.com.
Industry's Jonathan Bensimon has recently collaborated on a technically challenging and visually rich project involving industry Films, Citizen Jones, Alter Ego and Stealing Time for The Generic Man.
To achieve the striking effect of the "illuminated man," an original light suit was constructed using hundreds of feet of high-voltage LED rope lights and a translucent nylon outer shell. The production had its set of additional challenges, not the least of which was avoiding the Yakuza – Tokyo's notorious mafia – while shooting extensively in their territory without permission. Michael Lambermont, executive producer at Alter Ego in Toronto, oversaw the effects- heavy post-production process, which included weeks of extensive rotoscoping and compositing in the facility's two Flame suites, plus a final colour grade, once the effects were complete. Geoff Ashenhurst, editor at Stealing Time, was charged with bringing the thousands of digital stills to life with director Bensimon.
Click here to view 'Tokyo Glow'.
